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The wacky, big-money world of pet influencers

2019-12-08 | Since 1 Month

The death this week of Lil Bub, a cat whose tongue was always hanging out due to genetic anomalies, inspired a wave of emotion. — Picture via Instagram/IamlilbubWASHINGTON - They have millions of followers on Instagram. They generate major profits for their owners. They are... pet influencers.

Grumpy Cat, Lil Bub, Boo the Pomeranian and Doug the Pug are just some of the internet’s star animals, who do everything from support worthy causes to promote major brands.

The death this week of Lil Bub, a cat whose tongue was always hanging out due to genetic anomalies, inspired a wave of emotion that highlighted the internet’s power to elevate just about anything to cult status.

“She was a ray of pure joy in my life and so many others,” said one Instagram user, who uses the handle @missmaddyg.



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