Go vegan in beauty

Veganism is not just a trend, but a way of life. The concept in gaining a lot of mileage and popularity in recent times, as people are starting to realise not just the ill effects but also the problems with animal based products. Awareness and consciousness of the customers has led to an increased


You Probably Have Multiple Curl Patterns On Your Head: 4 Tips To Target Them All

Beauty consumers, as well as hair care companies, know well by now that all curls cannot be treated the same. No, each curl pattern from 2a to 4c (that's loose curves to tight kinks) requires a different menu of leave-ins and stylers to effectively define those strands. But here's the thing: Most pe


What Causes Dark Knees and How to Lighten Them Naturally

Dark knees happen when the skin on your knees is darker than other parts of your body. It’s a form of hyperpigmentation, which can happen when the skin makes or has excess melanin. Melanin is the pigment that gives our skin color. While dark knees are harmless, some people want to lighten t


Moringa Oil: 6 Full-Body Beauty Benefits For Skin, Hair & Nails

Since I live a nonstop, fit-everything-into-a-day kind of lifestyle, I reach for multitasking products to make my beauty routine just a smidgen easier. My latest beauty craze: oils. Oils are not only rich in moisture, but they have other properties that help keep my skin, hair, and nails healthy wit


Is steaming your face actually good for your skin?

If you're missing your regular salon treatments, DIY skin treatments are a popular alternative. The facial steam—a relaxing and detoxifying treatment—is a common add-on to most in-office techniques, and is very easily replicable at home too. But as some extoll the benefits of cooling d


Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

With the plethora of make-up brands introduced onto the market over the past few years and a growing public awareness regarding the controversial testing of products on animals, young startup brands are increasingly incorporating a cruelty-free approach into their ethos.Jawa 7alawa, a Saudi cruelty-


Split Ends, Tangles, and More — Here's How to Know When to Get a Haircut

The first step to recovery is admitting you have a problem. But when it comes to admitting that it's time for a haircut, some of us balk. If you're like me, you want to keep your hair growing until it reaches Real Housewife length (minus the extensions), and don't want anything to interrupt the pr


The Must-Have Summer Products From Black-Owned Beauty Brands

July 25th has officially been designated “Self-Care Day”—and although you might be inclined to snicker at such a twee, made-up festivity, this may be one holiday we should take time to truly mull over this year. Given the social challenges that continue to test us globally and in


Skin Care Doesn't Stop At The Neck: How To Take A Microbiome-Healthy Shower

In skin care circles, we tend to talk about the skin barrier and microbiome as it relates to the face. It makes sense, as the face tends to get the skin care attention overall. And recently the conversation began expanding to our hands, as we all are spending more and more time sanitizing and washin


From rainbow to gray

The evolution of hair dye For centuries, hair dye has been pivotal in helping people portray a certain image -- to either fit in with the beauty standards of the day or to dramatically subvert them. Women in particular have long tried to conform with the notion that female beauty comes with a gloss


How To Prevent Split Ends: 7 Easy Hair Care Tips From Stylists

Have you ever looked down at the tips of your strands and seen little frays and damage? If so, you know the annoyance of split ends. The pesky hair issue comes as the result of physical wear and tear from hot tools and the like. And as hairstylist and brand founder Josh Rosebrook reminds us, once y


How To Do The 7 Skin Method: A Step-By-Step Guide To Plush, Cushiony Skin

If you're well versed in K-beauty terminology, perhaps you've come across the seven skin method. It practically exploded in popularity after its inception, and for good reason: The simple method results in dewy, luminous skin, in a way that makes people stop and wonder: Did she just wake up like tha


7 Essential Oils For Hair Growth & Strong, Healthy Hair

These days it seems like essential oils (EO) are solutions for pretty much everything. From lifting your spirits to soothing bug bites, they literally can do it all. These potent oils are a go-to for natural or alternative options to improve health and wellness, but did you know they could help you


Rihanna makes foray into skin care with Fenty Skin

DUBAI -Singer-turned-entrepreneur Rihanna is having quite the busy July. Less than 24-hours after debuting her newest footwear collection in collaboration with Romanian-Jordanian designer Amina Muaddi for her luxury maison Fenty, the multi-hyphenate has just announced that she is launching skin care


DIY Pore Strips: Why Experts Say You Should Hold Off + What To Try Instead

If you're a clean beauty fan, perhaps you've been itching to try DIY. It makes sense: Many natural products contain ingredients you can source from your kitchen, anyway. However, there are some ventures that experts say you shouldn't do yourself (find all of them here). One that particularly garner


Gucci Beauty’s newest face is a teen with Down syndrome

Ellie Goldstein, an 18-year-old model with Down syndrome, is the star of the new Gucci Beauty campaign for the brand’s L’Obscur mascara, shot by London-based photographer David PD Hyde. The series of images have proved to be the brand’s most exclusive yet with its newest face repre


A Full Run Down Of Kylie Jenner's Numerous Beauty Transformations During Lockdown

Having spent the entirety of lockdown transitioning her hair from her signature brunette shade, through a caramel bronde hue, and finally to an icy platinum blonde just last week, Kylie Jenner has embraced yet another hair transformation. Jenner's colour of choice this time? Pastel pink of course!


Are Your Beauty Products Safe? Why 'Clean Beauty' Isn't Always Enough.

The 2019 documentary “Toxic Beauty” opens with a striking quote: “The cosmetics industry is destroying women’s cells.” C-E-L-L-S, the interviewee spells out in case there was any doubt that yes, she’s talking about our literal cells. The film unpacks the harmful





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